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The purpose of this review is usually to descriptively reveal the demographic and business enterprise profile and personal-entrepreneurial characteristics in Manado, the funds of North Sulawesi, and secondly to affiliate these profiles and characters for their company development. A sample size of 21 respondents was drawn-picked from individuals who warmly welcomed the interviewers for an open-ended structured questionnaire. SPSS 24 has been utilized to descriptively expose the sample distribution In line with demographic aspects and business entities and to find out the dominant things affecting the development of the organization by tests the hypothesis about the Affiliation of variables under examine applying specified statistical analytical resources, for instance regression Evaluation, In particular stepwise regression formula, among specified dependent variables and impartial variables and /or between all variables.
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These final results assistance the idea of Kotler et al. (2009) which states that buying interest is motivated by marketing and citra manufacturer impression. Furthermore, this analyze inialso underlines the significance literasi of monetary literacy in escalating partisipasi investment decision participation among the generasi youthful here Indonesians who are increasingly melek technology literate. With pertumbuhanthe fast growth ofthe digital financial state pesatin Indonesia, these results ini supply wawasan critical insights for pemasaranfintech marketing strategies in harnessing the impact of social media influencers to improve model graphic andn draw in lebih extra users
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the results of cross-loading (see Table 4), as being the values did not present a substantial correlation with other variables but only during the
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